Balcony, as we call them, came to us needing assistance to create a brand identity to re-launch their two companies: Balcony Shop UK and Stainless Steel Handrails.
However, after the first meeting, it was clear that the current branding wasn't strong enough to meet the ambitions of the Managing Director and the brand needed re-developing and redesigning from the ground upwards.
The MD was adamant he wanted a clear correlation between both companies to be recognisable as being part of the same group. Though, most importantly, he wanted the companies to stand independently.
The new brand had to be eye-catching in order to stand out from all their competitors, but refined and sophisticated to reflect the company's German/Danish heritage
Balcony (Croso) is the product name of a range of stainless-steel balcony fittings.
The client wanted a new company name, fresh branding and a complete website overhaul for one of the UK's leading stainless-steel manufacturers.
Have a read of the client testimonial which really goes into detail about the lengths we will go to, to make your website perfect for you. For more info connect with us today!
"Just over six months ago we tasked Surinder and her team at Cefar to look at our existing project-based websites with a view to offer a strategy to re-brand. All I can say is WOW. Very quickly they "tapped" into our methodology and operations and came up with a very modern take on what was a distinctly outdated brand. Very soon we had a full brief, including, Company Stationary, Marketing material, Signage, Email signatures and an interactive website that took us into the 21st century and beyond. After completion we engaged in an adaptive Online Marketing campaign and noticed improvement almost immediately. We are now going that step further and engaged with Cefar to streamlining our internal management systems and processes. I would have no hesitation in promoting the services of Surinder and Cefar for any digital/media work."
Glenn Broughton - M.D. Balcony UK
